According to the Global Organization for EPA and DHA Omega 3s, the 3 largest consumer markets for Omega 3 oils EPA/DHA sourced from fish, krill and algae currently are:
- Infant formula – 40%
- Fortified food and beverages – 31%
- Healthcare and nutritional therapeutics including skin care – 27% (this is the sector with the highest market growth rates)
GOED reports that in the United States and EU Omega 3 healthcare and nutritional therapeutics remain very popular. Baby Boomers are the heaviest users but younger consumers are being educated about the health benefits of Omega 3 oils via marketing of food and drinks fortified with Omega 3 oils.
A subset of the nutritional therapeutic products upon which AlgaeCytes is focused include algae-derived proteins for applications in sports health, aiding muscle recovery for athletes through the anti-inflammatory properties of those proteins., and muscle care for the elderly.
When athletes train or compete the body naturally addresses the resulting strain with a process which results in inflammation and other adverse effects. AlgaeCytes products are intended to take advantage of natural anti-inflammatory effects of its products in order to aid muscle recovery. A key advantage of AlgaeCytes’ algal proteins is that the proteins are completely traceable.
A separate product focus is upon muscle care for the elderly population who deal with age-related changes and mechanisms involving their muscle tissues.
Humans have type 1 (“slow twitch”) and type II (“fast twitch”) muscle fibres. Type I fibres, with high fatigue resistance, are for activities involving repeated low-level contractions, such as walking or low intensity cycling, or postural muscles of the neck and spine. Type II fibres are of two varieties: type IIa for medium -high force production with medium resistance to fatigue, such as moderate weight training and fast running; and type IIb for very high force production with low resistance to fatigue and short, fast bursts of power or speed.
Sarcopenia is associated with muscle tissue changes such as a decrease in the number and atrophy of type II skeletal fibres and consequent inflammation and pain. AlgaeCytes products are intended to utilise the natural anti-inflammatory effects of its products for muscle care for the elderly.